Seth Godin pretty much described what it's like starting a Network Marketing business in his book “The Dip.” While he was not referring to Network Marketing specifically… he pretty much hit the nail on the head when it comes to the challenges most Network Marketers face.
Network Marketers begin at the far left of the dip… just like everyone in business.
Not a problem, most of us can climb that small of a hill… that’s the ‘getting ready to get ready’ part of our journey.
We are all juiced up… motivated and off to conquer the world.
We sponsor a few friends and family members… make a few product sales, and start planning of ways to spend our newly found wealth.
Then it happens.
The next hill… right after the dip, it's huge.
More like a Mountain.
The energy needed to climb out of that dip... can't do it.
So we quit.
Maybe we don’t quit and give up right away… we give it our all and try to climb out of the dip a few more times, but like Seth’s ’stick man’… we slide back down the hill, right back to the bottom of the dip.
We are stuck there.
So this time… we really do quit.
And we should.
Why would you keep trying to get out of a ‘dip’, only to slide right back to the bottom. You have better things to do with your time.
Makes no sense whatsoever for you to keep on trying.
Those dreams of quitting your job… spending more time with your family… who were you fooling? — they were just crazy dreams!
But the real question is this;
What is it that’s keeping you in the dip?
In Network Marketing (this should rattle a few nerves)… the Network Marketing company is the main reason you remain in, keep sliding back into ‘The Dip” and ultimately fail.
The company?
How could it be their fault?
“Nah… couldn’t be their fault — I’m just a network marketing loser”.
You would be wrong… quitting does not make you a loser.
In fact, quitting could be what actually makes you a “Winner.”
You were smart enough to get out before wasting any more time.
You see, most Network Marketing companies don’t get it.
It’s all about the Passion.
Does the company create products people are passionate about, or do they just have ‘knock off‘ me too products every other Network Marketing company offers?
Do you feel like you are a part of a community… and even more important, do your customers?
Again, it’s all about the Passion.
Network Marketers will not quit a company where they have a sense of belonging.
And your customers will not quit buying products they are passionate about… and they won’t leave a community of ‘like minded’ people who share the their same passions… it’s that simple.
That’s how you get through the Dip.
Like I said though… most companies don’t get it, but a few do.
You don’t have to get stuck ‘in the dip’… instead, find a company where the customers are truly passionate about the products… and there’s a community where they can share and talk about that passion — that’s a "Dip Killer".
The “Big Idea” for the Day?
Stay out of the dip... join a "Dip Killer".
